Influencer marketing is essential these days, isn’t it? This has always been a reality, but with the internet, this strategy becomes essential for any company.
In short, influencer marketing happens when your company works with public figures who have a lot of fans.
With their help, you can showcase your product in partnership, thus attracting that different audience.
In this content, we will highlight the importance of this strategy and show in detail why it is so relevant.
Influencer Marketing: Why Invest in Digital Influencers?
Digital influencers are the main choices for brands today, and if you are just starting out in this strategy, you may wonder why.
This doesn’t just happen because digital influencers are “in fashion”, but because they connect with their audience in a unique way.
This authenticity that occurs so naturally ensures that these influencers’ audiences trust them a lot, and their product automatically becomes more welcome to these people.
Furthermore, we cannot forget that digital influencers are everywhere; in your city, there are certainly many influencers.
This way, if you have a local business, you will get a great partnership with very interesting values and great performance from this strategy.
Influencer Marketing: Best Tools to Find Digital Influencers
It is true that there are many influencers, but the big question is whether these influencers are interesting for your brand.
After all, we cannot forget that each influencer will talk about a specific topic and, therefore, will attract one audience and alienate another.
Therefore, it is not enough to just be an influencer to guarantee a good partnership; you need to be relevant to your company.
The best way to find the best influencers is with the platforms we will mention below.
Influency.me is a complete tool for you who want to know what the best results were from each influencer your brand has worked with.
There you can find the best influencers that match your brand, connect with agencies that represent these influencers and enhance your campaign goals.
Additionally, with Influency you can:
- Search for the best influencer profiles
- Manage campaigns
- Completely affordable for small businesses
- Measure and evaluate your results for each campaign
- Hiring our team of experts to help with your campaign
At Airfluencers you will receive:
- Complete reports based on the best metrics, not only quantitative but qualitative
- In-depth analysis of influencers by niche, age, reach, interests and much more
- Organize budgets and have full control over your investment
- Generation of digital invoices
- Real-time monitoring
Squid
Squid is one of the largest platforms in Brazil and the world for its inclusive vision and focus on connecting brands with the right influencers.
The company has clients such as Spotify, Ambev, O Boticário and many other finland whatsapp data big brands, as well as local businesses.
In the tool you have several features, including:
- Using artificial intelligence to secure the best influencer for your brand and goals
- Proprietary algorithm with 70 main metrics that other platforms don’t have
- Simplified dashboard despite the vast technology, you will never get lost
- Real-time information and results on how your campaign is going
On top of all this, when you get in touch, you will receive insights from a specialized team to ensure your campaign is the best it can be. Squid is a truly complete tool.
Cely has the following features:
- Storing campaign content, such as stories, for example
- Essential information to optimize 8 types of online marketing that are effective for business campaign ROI and make other important decisions
- Dashboard updated in real time and simple to use
- Monitoring and tracking campaign performance with parameterized link
Influencer Marketing: How to Find Digital Influencers for My Business?
These platforms that we mentioned are the best for you to find the best influencer for your business and actively understand the return you are getting with each piece of information.
However, you need to pay attention to some details china phone numbers before finding the best digital influencers for your business.
After all, the platforms and your campaign will only be able to deliver the best results if your company is clear about what it wants with influencer marketing.
Have a goal in mind
The first tip we can give you to find the best influencer and have a great campaign is to have a goal in mind.
In other words, understand whether your company wants to sell a product, have more people subscribe to a service, seek a larger or even specific audience.
Having an objective in mind is essential, as it will guide all your steps and, in the campaign, will show based on the information whether that objective was successful or not.
Think about the audience you want to reach
You are using influencer marketing strategy to attract a specific audience and generate sales.
Therefore, it is necessary to combine the objective with the audience you want to reach. This is very important for the campaign itself, that is, the ad you want.
Keeping in mind the audience you want to reach will define whether the ad is more comical or more serious, shorter or longer or if more planning is necessary, among other aspects.
Conclusion
All of these tools are amazing, and we’re sure that at least one of them will help you in your search and find the perfect partnership for your company.
Don’t forget to follow the tips we mentioned in the previous topic to ensure high performance for your campaign.