Today, more and more independent women are choosing to buy an apartment and begin living independently. The significant presence of women has become another characteristic of the national market, which is a significant positive change for our society.
In the following article, Independent Women we’ll show you how demand from this audience has grown and the main characteristics of women’s apartments .
1.- Female demand for real estate
Over the years, the demand for housing in Peru has been steadily increasing. One factor contributing to this increase is the growing female purchasing power of apartments. While it began as a trend, it has now become a new feature of real estate demand in the country.
Let’s take, for example, belgium phone number library the percentage of women who applied for and received the new Mivivienda loan. The official figures from the Ministry of Housing, Construction, and Sanitation are quite clear and clearly show how female property purchases have increased over the past six years.
In 2015, the percentage of women who accessed this state loan was 45%, undoubtedly a significant number. In 2016, the figure remained at the same level. However, in 2017, this figure increased to 46%, a figure that grew significantly in 2018, when the percentage reached 48% for women.
Thus, in 2019, of the total number of people who accessed the New Mivivienda loan, 49% were women, a percentage that was repeated in 2020. Therefore, it is possible to notice a clear trend in the growth of the female population searching for real estate.
2.- Characteristics of the properties
Ok, so the trend of women buying has increased, why should you understand market size? but what type of homes do they typically look for? Well, here we show you the main features of the homes they prioritize in their searches.
Real estate prices
The first variable we can notice is price. How much do women typically invest when purchasing a property? Well, on average, women can spend around $150,000 on an apartment.
Extension of the properties
Regarding size, usa b2b list and in line with the amount they typically allocate to purchase their homes, around 40% of women choose to purchase larger apartments, while 30% opt for smaller properties.
This is because the majority of women make more conservative purchasing decisions and place special importance on the characteristics of the area where the property is located and its proximity to the spaces they usually visit, which brings us to the next point.
Location of the properties
One of the districts where women often focus their searches and purchases is Miraflores. What’s so special about this district? Let’s review some of its most important aspects. For starters, it’s centrally located. It also has a large number of green areas and bike paths. Finally, it’s a district with a good level of security.
Priorities of the female audience
We already know the price and size of the properties that women tend to prefer. As for the physical characteristics of the apartments they prioritize, the apartment’s layout and availability of common areas , as well as the design features, are very important factors.
Other factors that women tend to prioritize when searching are the size of certain key areas in an apartment. Closets and bathrooms are areas where they prefer more space and better overall finishes.
You may be interested in: Discover the best districts to buy an apartment
3.- Profile of the female audience
One of the first characteristics we should note is that the female audience interested in purchasing a property tends to have different habits depending on their age. Thus, women between 25 and 45 years old tend to search for properties online.
Of that population, women between the ages of 25 and 34 tend to be the most likely to purchase property. It’s important to note that these women have completed higher education, have steady jobs, and their income allows them to own their first property.
These are the main characteristics of women’s demand for real estate. This is a growing demand, so we can expect it to continue to rise in the coming years.
Edifica Real Estate offers you the best apartment and office projects located in the best areas of Lima and other cities. If you’d like more information about our projects, please contact us and we’ll get back to you shortly.