Such tips, trends and a surprising number of tweets were discussed during the Facebook congress on 9 June in the Jaarbeurs in Utrecht. In this recap an overview of what you need to know to win over cat videos.
The Holy Grail of Viral
Organizer and speaker Peter Minkjan starts the congress with an observation that many parties recognize. Facebook is becoming increasingly busy, making it increasingly difficult to convey your message to your target group. The way to still be visible to your target group? Make sure your post goes viral. To stimulate this somewhat, Peter came up with a list of factors that ensure that people share posts.
Evoke emotion: whether it evokes pride, emotion or a nostalgic feeling. People are more voltage control relay connection diagram than happy to share this. Unless it is about sadness. This is the one emotion that is rarely shared.
Self-expression: there is a reason why selfies are ‘hot’. People like to show others what they are doing. Here too, the rule is generally: only the nice things.
Practical value: How-to videos have become big with it. People are social beings and like to help others with handy tips.
Timing: This is crucial to go viral. Three weeks after the World Cup your post will do a lot less than right after the match.
Happiness: in the end you can’t do without it. If you’ve thought of everything but suddenly #thedress comes along, then everything falls through.
This was not the only list about the success factors of a social post. Diederik Broekhuizen of ‘De beste social media’ also discussed, in addition to the success of their social collecting mania, during one of the breakout sessions what the characteristics are that they observe in many shared/liked posts. Fortunately, this shows great similarities with the points previously mentioned by Peter Minkjan. The popular messages include: humanity, relevance, recognizability, humor and/ south africa numbers or are visually strong.
central management
Social media is becoming more personal. Reactions are becoming more personal, but WhatsApp is also increasingly being used by companies.
Some reactions are on or just over the edge. So be aware that not every reaction has to go down what are tiktok video shooting techniques well with your target audience
Video is growing faster and faster.
Underhanded. Companies are increasingly talking to each other via social media