Social media not only helps brands gain visibility and maintain closer relationships with their customers, it’s also a powerful tool for attracting prospects and converting them into customers.
Having a large following doesn’t necessarily mean a sales opportunity. It will certainly help you have a greater presence on social media, but if you want those followers to become customers, it’s essential to specifically attract the user profile that best fits your buyer persona and maintain a close relationship, committed to their needs, and providing valuable content. Having a clear understanding of who your efforts will target will help you determine which social media platforms you should have a presence on and the strategy you should follow.
The way to attract customers varies from one phone number database social network to another, but in general, it’s a matter of engaging with topics that interest potential buyers, which you’ll locate through keywords, hashtags, or phrases that people use to find you, as well as organic content related to those phrases.
With the now popular 280-character network, australia database directory it’s quite easy to identify users who could become your customers. The best way to locate them is to create a list of words that could identify you, then search for them and monitor what’s being said about them. Remember that keywords or short phrases work best on Twitter; combine them to find the largest number of related hashtags.
Start engaging with potential clients by following them, retweeting, favorite-ing, and commenting. Show your willingness to help by answering questions or providing relevant information. This way, you’ll begin to establish yourself as a leader in your industry.
Create lists of these candidates to make them Email marketing strategies to increase your blog traffic easier to identify. Be careful when naming these lists if they’re in “public” mode; don’t name them as “leads.”
With LinkedIn, you can find business partners, B2B, or B2C clients . Create a list of keywords related to your industry and enter them into LinkedIn searches. Remember that on this social network, it’s best to focus on business-related keywords. Find groups with similar topics. Become a valuable member, actively participate, share content relevant to the group, or ask for your own feedback.
You can also create a group yourself in which you present yourself as an authority in your field. Be sure to stay active and respond to all members. Having your own group allows you to send a weekly email to all members.