If you want to make your company stand out from the crowd, you need more than just a basic marketing campaign. You need a plan to make people believe in the same things as you do. This is true whether you’re hunting down potential customers or searching for new candidates to add to your talent pool.
Many people don’t realize that they already have access to some of the best tools that money can buy for growth: their employees.
Your staff members are the people who see behind the special lead scenes in your company every day. They’re also a lot more trustworthy than any of your marketing statements.
Glassdoor found that when employees refer friends to a company, they are up to 6.6% more likely to accept a job offer.
All you need to do to unlock your employees’ potential is while you can certainly to learn how to use advocacy to your advantage.
Here’s how you can transform your team members into brand ambassadors.
Keep them in the Loop
You can’t expect your team members to share information on all the new and exciting things happening in your company if you don’t share those details in the first place. Employees need to be up-to-date on everything from exciting events that your teams get involved with to the new projects that you’re working on.
Maybe your company is working on a new project?
If so, give your employees some helpful mobile lead information on features and benefits that this new solution has to offer, so that they can ramp up some excitement for you on social media.
If you recently completed a fund-raising scheme for charity, let your team members know about what you did, and share some statistics that could help the content they share on social to stand out.
Experts say that 1 employee share generates up to 4 clicks on average on Facebook.
Get Teams Involved in Content Creation
Giving your employees plenty of inspirational content that they can share online is an excellent way to boost your chances of successful ambassador programs.
However, not all team members will feel particularly invested in content they haven’t had a hand in building themselves.
On the other hand, if you can teach your people how to write articles, create podcasts, and publish videos, they’ll be far more likely to share them with their friends. Provide your team members with top tips on how to make the most of content creation.