One of the great advantages of branded content in Content Marketing , especially within Digital Marketing strategies , is the enormous potential to increase companies’ sales subjectively!
Why do I say this? The paradox is that if a company focuses on creating branded content with the sole purpose of selling, it probably won’t have such good results.
Want to understand how? Stay cambodia telegram data here with me because, in this guide, I will teach you:
- What is brand content;
- How to create this type of content ;
- And how to use it the right way!
What is brand content?
Branded content — or brand content , freely translate from English — is a type of multimedia material use in Content Marketing why check your internet speed? to show the target audience what the essence of the company is .
It is through branded content that a brand communicates its values , its commitment to consumers and its authenticity as an entity — almost like a real person, rather than just a money-making machine!
Of course, in the end, the goal of branded content is to multiply a business’s sales , but this goal comes as a consequence of the greater intention of this type of content:
- Humanize the brand, making it real for the consumer;
- Move the public, with the purpose of anchoring the brand to the audience;
- And inspire, in the public, a certain devotion to the company’s shared mission.
As it is a multimedia business sale lead material, brand content can be create in different formats, with video being the most popular type of media, but this choice will vary according to the objectives of the strategy, defined by Content Marketing .
Benefits of investing in brand content
As I said, branded content is created with the common goal of increasing sales . However, if the focus is only that — if your company treats this type of content only as advertising — it will have the effects of advertising.
An advertisement advertises a product or service — and that’s not exactly what branded content does!
In Content Marketing, the role of branded content is to increase the visibility of the company as a figure with feelings, unique qualities and personality!
The visibility generated from branded content seeks to create a common space between the company and consumers — a space where both share ideals, tastes and reciprocity, as if they were known in the real world!
This more intimate communication, between the soul of the company and the soul of the public, leads to greater identification with the brand — and more engagement with other content, products or services that the company offers.
It is from this more personal dialogue that sales occur as a consequence of branded content — and not as its sole and obvious objective. Do you understand the difference?