Content marketing makes it possible to:
- answer all questions from potential customers about the product or service in as much detail as possible;
- to gain a new audience;
- increase awareness, engagement,
- increase loyalty and trust;
- help in shaping the brand image;
- attract new partners to the business.
The Internet market is valuable because it provides huge opportunities to influence the target audience, to interact with it in a mutually beneficial way. Correct focusing, telling about what problems, what “pain” your services and products will solve, close the target group, gives very good material and image results for the company as a whole.
Why do you need to promote your site with articles?
The main goal of promoting a website with articles or article marketing is to secure a position in the top of search engine results. This way, a larger audience, i.e. potential customers, is captured.
This method of promoting and promoting a website with articles is used by world leaders from various industries, from Microsoft to P&G. Which once again proves the effectiveness and relevance of website promotion with articles.
How to promote websites with articles
There are a number of subtleties and rules of such a strategic marketing approach that must be remembered and followed.
First, there is a process of collecting information that will be interesting to a potential group of customers. Then a list of keywords (semantic core) is formed, which should be included in the article / articles. Then the content is checked for uniqueness (should be over 95%), since search engine algorithms can block the site if it contains copy-paste. It should be remembered that you cannot publish the same article on several resources.
This is considered plagiarism. The text itself must contain useful, valuable, relevant, exclusive, and tailored information for your audience, otherwise, even if you follow all the rules, it will simply be ignored. Our goal is to stand out among the thousands of marketing messages that our potential clients see every day.
Then a content plan is formed, which clearly states the topics on which articles are needed, the frequency of their publication: 1-2 times a day, week, month. This is necessary to keep the audience’s attention. After all, posting 20 articles once will only give a temporary, one-time effect. In addition, a sharp increase in site traffic is considered suspicious by algorithms.
Ways to promote a website using articles
Now comes the stage of choosing a platform, an Internet resource (blog, forum, social network, donor site, etc.) on which we will place the text.
So, the criteria for selecting sites:
- If this is an external resource, it is necessary that the theme of the site coincides with the theme of such a platform:
- the ability to place a link on the main page of the resource;
- is in the TOP-50 in terms of requests, the resource is not blocked;
- has existed for more than 1 year;
- active attendance, there are comments, reposts, discussions are taking place.
You also shouldn’t get carried away with very expensive or very cheap Internet resources. It’s more cost-effective to promote your site with articles to mix one with another.
A positive result is an increase in website traffic, its position in search engines, and the quality of links.
In conclusion
Promoting a website with articles is a rather laborious and painstaking process. Gaining attention and building strong relationships in a virtual environment with potential customers, fulfilling all the requirements of search engines, and maintaining the growth of recognition is not a one-day job, but a long-term strategy.
An effective combination of competent content planning, general analysis of sites, and regular posting of articles bring very good results in the form of increased traffic and profit. Which is exactly what we are striving for!