Now, when we talk about WhatsApp, we open up new opportunities to communicate with consumers. This is because it is a tool that is present in 99% of smartphone apps in Brazil, according to 2023 data from Opinion Box.
Furthermore, another very relevant fact is that 80% of users use WhatsApp to communicate with companies.
Therefore, using the mass messaging strategy through this tool can increase your opening rate to an average of 98%, according to data by
WhatsApp itself . Quite a lot, right?
This shows that the widespread presence of the app on smartphones and users’ preference for using it to connect with companies highlight the relevance of this communication channel.
Therefore, companies that job function email list want to maximize their reach and engagement with their audience should invest in this tool and the strategy of sending mass messages to not only promote their products or services, but also invest in nourishing their bases with relevant content.
Broadcast list or mass message sending via WhatsApp?
It can cause some confusion, so we will explain in detail the differences between each one. Check it out!
Broadcast lists are a free feature that is available to users of both the regular version of WhatsApp, the one we use for everyday conversations, and those who have the WhatsApp Business version, which is at those who want to have a business profile.
You can create lists instagram advertising statistics from your existing contacts and will only send if that contact also has your number . In addition, you can add a limit of up to 256 contacts to these lists. This way, the person can create specific messages and send them through this broadcast list.
However, mass mailing is a superior feature and is much more efficient when the intention is to reach a large number of contacts simultaneously, without running the risk of being .
This feature is available to those who use the version of WhatsApp with an Official API. It is a paid version, so only service platforms that are partners of Grupo Meta, such as Poli, are to sell this version.
Therefore, by implementing the Official WhatsApp Business API, your business has several functionalities available, including sending mass messages, which help to optimize communication with customers.
How to send mass messages?
3 types of WhatsApp, what do you mean? – Poli
The first rule is to have the official WhatsApp Business API version. To do this, you can hire the Poli Platform, with the API, and enjoy several advantages, such as:
Once you have an Official API in your company’s digital service, you can create templates to carry out bulk lead mass sending via WhatsApp.
They will be subject to Meta approval to verify that they do not violate the tool’s guidelines and usage policies . Once , you can prepare them for submission safely and without the risk of being .
You can use the mass messaging strategy at any stage of your customer base’s journey. Therefore, it is important to define segmentations very well and align messages according to your objective. This way, you increase your chances of success.
Another advantage is the ease of monitoring and analyzing the shots taken, which allows you to adjust the strategy on the insights to continually improve results.
Do your mass shootings with Poli
Did you know that Poli Platform customers can benefit even more from the mass mailing functionality?