Conduct an analysis of the current situation. Strategy is a resource-intensive activity, so you need to assess the current state of affairs. Assess what resources you have: time, money, team. It is also important to analyze external factors: competition, market trends and consumer preferences. This will help you see what opportunities and threats exist.
To do this, perform a SWOT analysis
With its help, you will be able to study:
- Strengths are your competitive advantages instagram database that will help you achieve your goal. For example, a strategic advantage could be the uniqueness of a product or service.
- Weaknesses are those aspects that may hinder success, such as high price or lack of customer service.
- Opportunities are what will help achieve the goal. For example, if foreign companies have left the Russian market, the company can capture their share of buyers.
- Threats are things that can prevent you from achieving your goal. For example, an increase in the cost of goods leads to an increase in prices, which scares off potential buyers.
Strategy is aimed at finding the most effective way to not long after launching the loop achieve a goal. Therefore, within the framework of the strategy, it will be especially important to think about how to minimize risks, how to use opportunities and your strengths.
Develop a general plan of action.
Strategy involves formulating a general plan. Specific actions are thought out within the framework of tactics, but for strategy it is enough to define the key directions for implementing the idea.
For example, after conducting a SWOT analysis, it becomes clear that in order to attract new clients, the strategy should include the following areas:
- gaining an audience of foreign competitors who have left the market;
- creation of a bonus system for new clients;
- development of an affiliate program to attract clients.
Set the criteria for evaluating the strategy.
Determine how you will measure progress — the anhui mobile phone number list effectiveness of the strategy. Choose KPIs that will help you track how well the strategy is achieving its goals. These could be the number of new customers, their satisfaction level, or conversion to sales.
Reports and dashboards are also used to evaluate the strategic plan. They help visualize information to quickly assess the current state of affairs. The progress of strategy implementation is also monitored during conference calls . At such meetings, you can review reports, discuss KPIs and results, find problems and ways to solve them.