Think of branded content as an opportunity to build bridges between your company’s goals and your customers ’ needs — something that moves and generates reactions that make your company an embodiment of that feeling!
I’ll show you the step-by-step process for creating branded content below, but remember that this is an invaluable opportunity to canada telegram data generate rapport (a technique for creating an empathetic connection) with your ideal audience — even if they’ve never heard of your business!
That’s why, in the first step, I’m going to reinforce and better explain the importance of this tip:
Don’t just think about selling!
Although branded content is content internet speed rostelecom about the brand, it is better to show an x-ray of the internal motivations of your business , rather than just advertising your product or service.
Using the magic of Storytelling , think about emotionally responding to questions like:
- Why does your company do what it does?
- What made her act in this sector of the market?
- How does she do it?
- Who does this work?
When branded content illustrates the whys of your company, offering content that generates value in a subjective way — something that makes the public reflect — this type of material becomes embedded in the minds of consumers!
Material that talks about the brand’s universe and the market it participates in , so that the consumer understands and learns business sale lead from this experience, makes the brand stay in their imagination and spread to even more people.
It all starts with a sincere , passionate , and authentic message — and not just as a tool to make more money (which, in this case, is a consequence, not the main reason!).
To help you see in practice what I’m talking about, check out an example that I personally find incredible and inspiring:
Dove Case
Dove is a great example of this idea that you don’t have to try to sell anything to the consumer to get them to buy from you .
When branded content conveys a message that resonates with the feelings of those who receive it, the audience subjectively understands where to find the solution to the problems they face .
In the “Portraits of Real Beauty” campaign video, Dove illuminates the needs of self-care, self-acceptance and representation of the diversity of many women in a material that exposes the vulnerability — and beauty — of every human being.