Interactive content has been growing steadily in importance for brands and businesses of all sizes.
Yet many brands continue to believe that they don’t have the resources to produce it consistently, so they are tempted to diminish its value.
In this post, we’ll show you how interactive content helps email dataset you achieve your marketing goals. But first, let’s define our terms.
In the context of digital marketing, interactive content is any digital content that requires active participation from its audience: clicking, dragging, tapping, answering, and so forth.
The term is a way to distinguish interactive forms of content from passive or static content that users simply consume, like text and images.
Interactive content, then, is an integral part of a robust digital marketing strategy.
Here are 8 ways that it can help you achieve your the customer journey is becoming more and more individual marketing goals.
- 1. Increases Users’ Average Time on Page
- 2. Boosts Your CTR
- 3. Optimizes Lead Generation
- 4. Improves the Customer Experience
- 5. Builds Engagement and Brand content helps Awareness
- 6. Boosts Sales
- 7. Helps You Collect First-Party Data
- 8. Makes It Simpler to Collect Feedback
- Wrap Up: Marketing Goals are Easier to uae cell number Reach with Interactive Content
1. Increases Users’ Average Time on Page
One important metric that can show you the relative effectiveness of your site and your marketing strategy as a whole is average time on page.
Increasing average time on page isn’t a silver bullet, but the likelihood of a conversion or sale certainly increases when readers actually consider what you have to say.
If people are clicking away just as fast as they found you, something’s going wrong.
Your content might not be relevant — or it might content helps just not be interesting enough to hold their attention.
There’s also the somewhat paradoxical concern where you attracted a reader through organic search, but then once they have their question answered, they immediately click away.
By embedding interactive content on your page, you give readers a reason to stay.
There’s something else to do, play with, learn content helpsV from, or otherwise interact with, so some readers will stick around and interact with that content.
Again, average time on page usually isn’t the ultimate objective. But it’s a part of measuring how well you’re capturing readers.
And, with the right interactive content, longer time content helps per page can lead to increased conversions or sales.