If you’re looking for ways to improve your company’s relationship with its customers , you’ve probably come across the acronym “CRM”!
Much more than just software for managing customer relationships, CRM is useful in many ways in Digital Marketing .
But to make good use of it, you indonesia telegram data have to understand, track and interact with customers throughout their respective journeys to promote operational efficiency and also cultivate deeper, more lasting relationships .
And anyone who thinks this only applies to large companies is mistaken. I’m going to show you here how any organization, of any size, can benefit from a CRM!
What is CRM?
Large companies have already programs for checking the speed of the internet on the computer realized that only through personalized service is it possible to retain more customers, anticipating their needs and relating to them in the closest way possible — known as a “one-to-one” relationship.
The main objective of CRM is to place the customer as the main element of your business , focusing your actions on their needs, and not just on the products or services offered by your company.
Tip: How to understand your customer’s needs + Free Spreadsheet: Ideal Customer Profile
Types of CRM
The diversity of approaches whatsapp database brazil and functionalities has led to the creation of different types of CRM over time. I must emphasize the care you must take in understanding and differentiating these variations to maximize the benefits of this strategy!
Each model has specific characteristics that align with the needs and business objectives of each organization. Check out what they are and their main applications:
Operational CRM
This model focuses on automating and improving vital processes . They often have features such as contact management, automation of digital marketing campaigns and interaction tracking.
For these reasons, Operational CRM can considerably improve the overall efficiency of the company.
Not surprisingly, it is essential for Marketing and Sales teams , because it helps manage the sales pipeline and contributes to increased productivity .
Analytical CRM
Analytical CRM can transform data into actionable knowledge .
What does this mean? That, being focused on analyzing customer data, this type of CRM uses advanced techniques to understand behaviors, preferences and trends .
As a result, customer segmentation , predicting purchasing patterns, and critically evaluating the results of marketing strategies become some of the ways in which analytical CRM drives decision making .