Everyone has their own definition of what Artificial Intelligence is. In its most basic form, AI is simply our attempt to replicate human intelligence in machines. We program computers to play chess and drive cars, and not at the same level as humans, but better.
Although we think of AI as something that only scientists at MIT have access to, it is actually something that is being integrat into businesses all over. Whether it is to analyze consumer trends, prict future demand, recommend personaliz content or power customer chatbots, there is an AI solution for it all. The proliferation of AI tools for businesses has now creat a massive shift in the marketing landscape.
Artificial Intelligence And Marketing
AI is being us more and more to boost the ROI of buy bulk sms service marketing campaigns by using big data and machine learning. With these insights, marketers can create more effective communication strategies with their customers. Let’s explore some of the ways marketers can expect to see AI influence their marketing campaigns.
SEO And Content Curation
AI has now gotten so advanc it can both curate and generate examples of lead conversion strategies content. As any content marketer or mia outlet can attest, this takes up 90% of their workload. A few years back, The Washington Post start using their own artificial intelligence technology, Heliograf, which generat over 300 short reports on the Rio Olympics. In total, it produc over 850 pieces of content on the year.
There are also tools out there that can read your content and let you know if it is optimiz for SEO before you submit it. Tools like Yoast make it so that you don’t even ne to understand SEO anymore, their AI will tell you what’s wrong, how you can fix it, and they will even help improve your grammar.
ChatBots
Chatbots have chang the game for marketers. It is a mobile lead straightforward way for companies to engage with customers and answer frequently ask questions. The impact this has on customer service is monumental. Studies have shown that 40% of consumers do not care whether a chatbot or a real human helps them, as long as they are getting help. This not only helps with customer satisfaction but it also dramatically ruces customer service costs. Over time, as chatbots get more and more intelligent, they may eliminate customer service costs entirely.