King of the (Creative Director Boomerang Create), gives an insight into his work in exactly 140 slides and gives a concrete to-do list of how to hook into current events online. The combination of current events, entertainment and timing can create a real snowball effect on Twitter. An army of examples (because 140 slides) is presented that come from Jordi, but also from people who inspire him online.
Jordi is a master at creating a snowball effect with self-created hashtags that then become trending . selection of cable for electrical wiringFor example, he created #excelfie , where he triggers Twitter users to take a selfie while working in an Excel file. Building on this, Steven van Beleghem emphasizes that online content and tools should be Fast, Easy & Fun. Something that fits in seamlessly with Van den Bovenkamp’s presentation.
Online content and tools should be Fast, Easy & Fun above all.
6. Online = technological extension of personality
Following the breakout sessions, the day will be concluded with two keynote speakers , namely Mischa Coster and Steven van Beleghem . Both gentlemen will talk about society-wide developments that influence the medium Twitter and vice versa.
Twitter is nothing more and nothing less than a technological extension of your personality.
Van Beleghem emphasizes in his keynote that the digital transformation we are currently experiencing is marketing list influencing a transformation of man. To walk digital paths, a human hand will always be needed. People inject emotions, something that no other technology can do.
Twitter is nothing more and nothing less than a technological extension of your personality. Showing empathy, there is no time limit for live passion and creativity is something that only we humans can add. Keep doing this online, is the motto. Preferably in a maximum of 140 characters.