Regardless of whether it is a new customer, an existing customer or an inactive customer . Once you have had the first dialogue with a prospective customer. Follow-up emails can actually be sent at any time in the customer lifecycle. Both in the B2C and emails in B2B areas. Only the respective triggers differ from one another.
Follow-up mailing after a webinar Source
Let’s look at a classic follow-up email in the emails in B2B sector: after an event. This can be an on-site event or a digital event, such as a bc data europe webinar in this case. A few days later, you send out the recording of the webinar or the presentation slides. You can also ask for brief feedback. The survey results can be used to better adapt the selection of products and services offered to customer requirements in the future. Possible additional content could be. Links to more in-depth information on upselling suitable services or products or free exclusive reading material such as a white paper.
Further examples of follow-up emails:
- After a purchase or booking: Similar to an event, you can ask for a product review or ask about satisfaction, make a recommendation for the next booking or send a simple “thank you”.
- Win back: The classic shopping cart abandoner is given a little push towards completing the purchase by being informed that emails in B2B products are now available again. If a customer has been inactive for a while, they may be i sent 1.2 million emails and learned 3 profitable lessons! lured with attractive offers and discounts, or you can ask openly about the reasons for the lack of interaction.
- If the recipient has consented to personal tracking, conclusions can be drawn from his or her clicking behavior and individual offers can be made.
- Popular triggers are of course anniversaries or birthdays, which can be celebrated with small incentives.
Conclusion
No matter which of the many reasons triggers a follow-up email. The focus is always on increasing customer value and loyalty. Customers who feel valued and whose individual wishes are taken into account are happy to come back. Automated europe email data management and networking of the systems used are essential. If you now make sure to send the emails carefully and in moderation. Nothing stands in the way of successful follow-up email campaigns in emails in B2B.