Email marketing is a great way to acquire new customers and keep existing ones. By regularly providing valuable content, you build a strong relationship with your subscribers, which could result in an increase in your sales. However, it is not enough to send an email full of information, discount codes, and curiosities. You need to know and analyze some key indicators to make your email marketing plan more effective. Below, we will explain about the open rate and the click rate.
What is the open rate?
Also known as open rate , this indicator is extremely useful as it allows you to determine whether your emails have caught the attention of subscribers. However, we will gain the most insight by analyzing unique openings . Thanks to them, Email marketing metrics we can verify how many people actually engaged in the action and opened your messages.
How to calculate the open rate?
If you don’t want to use paid programs for this, there is a simple method. Divide the number of opened emails by the number of sent emails. Then multiply the result by 100% .
Based on this index, you can implement appropriate measures to improve it. How to do it? Here are some methods.
How to increase the open rate?
As you already know, the open rate is extremely important for evaluating the performance of your email marketing strategy . Sending emails alone won’t be of much use if your recipients don’t open them . Many people consider these regular emails as spam and, as a result, don’t open them at all. Therefore, they don’t find out about current promotions or other valuable content that you include in your messages.
Try implementing these steps and you will soon see a significant change in the way your business operates.
Email subject and header : Analyze the emails you love and always open and those you avoid australia email list completely. Pay attention to the subject, header and the entire content of the email. Contrary to what it may seem, this represents 50% of success.
Sending time – Analyze what time your recipients are most likely to be available to open your emails. How does your target group behave ? If they are more likely to spend time in front of the computer in the morning or on a specific day of the week, send the email to them at that time.
Email personalization : Use the recipient’s name and adapt the content so that it is fully tailored to the user’s expectations.
What is click-through rate?
The only way to improve clickability is to add active links in your email content . If there are none, the clickability will be zero. This, in turn, will cause your campaign to not work as intended. Therefore, the first thing you need to do is to check the spaces in your emails that are clickable.
how to increase click through rate
Check if all links are active – What’s the asia mobile number services point of having a wonderful idea if the customer can’t take advantage of the offer on a particular link in the email they received?
Make the call to action in your email visible – Your europe email recipient has a short time to read your email, so the better you guide them on what they need to do, the more likely they are to do it. If the link is invisible or hidden between the lines, don’t fool yourself into thinking that someone will decide to click on it. For many people.
It will go completely unnoticed and your goal will not be met.
Post interesting photos or graphics, linking them appropriately : there is a high probability that the image will capture your recipient’s attention more than a simple link.
Why are open rate and click rate so important?
Now that you know how to improve both indicators, you have no choice but to implement these tips in your emails. Why? The opening rate and the click rate will give you clear answers to the questions that concern you, and you will discover if your actions make sense.
If the indicators are at a high level, keep going! But if the results don’t satisfy you, it’s worth analyzing the plan and execution of your email marketing strategy. Remember that email is an excellent source of customer acquisition, so don’t give up easily. Good luck!
