The Brand Collabs Manager actually works both ways and aims to connect influencers and brands. As a user, you can register as a creator via Facebook Creator Studio to be found by different brands that are looking for suitable content creators for more exposure. This makes a step that for a long time was only possible with external platforms or agencies, now possible via the Meta apps themselves.
Screenshot Meta Brand Collabs Manager criteria not met
Brands and other companies can also sign up to use features that allow you to earn money, and they can collaborate with creators here. In order to participate from the business side, you also have to meet criteria. For example, you ne to have a lot of followers (more than 1,000), enough engagement (more than 15,000 in the last 60 days) and have enough engaging content (they mainly look at video views here). As a page, you must have an active following in order to participate. The Brand Collabs Manager is available in the Netherlands and Belgium.
The Brand Collabs Manager aims to make it easier for businesses and creators to be discover for partnerships, special lead or other ways to promote products and services. This makes it much easier to manage influencer marketing.
When you enter into a partnership under collaboration, the platform automatically places a “paid partnership” label to search engine optimization united states america distinguish the advertising content from other content. Furthermore, the partner’s account is also link to the post and promot in this way. The payment is process via the Meta platform. This is what such a post can look like:
Example of collaboration via Brand Collab Manager on Facebook
Source: Facebook.com
4. Subscriptions
With Subscriptions, Facebook allows followers to subscribe to your content on a paid basis. This way, top business types for outsiders: you as a page receive monthly income from your content and you can create an even deeper connection with your followers. You can choose to create certain content for your subscriptions that is only accessible to them, such as special live broadcasts, special offers on products and services, and groups that only they can join.
Through the Meta-tools you can add a so-call “subscriber CTA” to your posts. This is a special button that allows people to easily subscribe to this select group.