Having an online presence is, nowadays, a basic requirement for anyone who has a business. Therefore, having a website that presents educational content for your target audience is an assertive strategy that many entrepreneurs have invested in to be well-regarded in the online world.
Approximately 8 out of 10 people use Google to Digital Marketing Strategy search for information about companies. Therefore, there is nothing chile phone number data more efficient than boosting your presence on the internet through Google My Business.
This is a tool that aims to boost local sales by making a company’s information appear on search results pages and also on Google Maps. Therefore, today I will talk about Google My Business and to learn more, just keep following and see how this strategy can help you highlight your business on the internet. Happy reading!
So, what is Google My Business?
Google created the Google My Business platform to help entrepreneurs promote their businesses. This is completely free and, once registered, the company will be shown in organic search results and on Google Maps.
This is a tool that allows a brand to have a direct dialogue with its customers. In addition, it offers managers the chance to pass on important information about their business to users.
Through Google My Business, a person social media platforms are constantly evolving can Digital Marketing Strategy find out the following information about a company:
- Contact telephone number;
- Opening hours;
- Address;
- Peak hours;
- Notes on services/products;
- Events that will happen;
- Business questions and answers;
- Reviews.
Google My Business was launched in 2014 to unify all the features available on Google Places and also the Google + business pages (this tool was deactivated in 2019).
What are the benefits of Google My Business?
We’ve seen that Google My Business can be a great help in promoting local businesses organically . However, there are other advantages to this tool that I need to highlight. Check them out:
More reliability
According to Google, companies that have europe email their information on Google My Business are twice as likely to be considered trustworthy by their consumers.
Have more clicks
Businesses that post photos of their business Digital Marketing Strategy on their account receive 42% more requests for directions on Google Maps . They also receive 35% more clicks to their website than their competitors.
Ease of measuring results
Every digital marketing strategy needs to be measured. Therefore, it is no different with Google My Business. Therefore, the platform allows company administrators to access the following information:
- Know how consumers searched for the company and where they are from;
- The number of customers who have contacted your business using the phone number displayed on Google My Business;
- The number of route requests that have been made;
- Number of clicks the website had.