The quicker a B2B company can inform about the crisis . Be quick and keep Communicating in an the better. If all the facts are not yet known, it is sufficient to publish the most important facts. This briefs employees and crisis communication can be initiated. Stakeholders can prepare themselves and draw initial conclusions. This is fair behavior, especially in the B2B sector, and shows respect for customers.
Stakeholders must continue to be informed in a continuous process . Be quick and keep especially the group that is particularly affected by the crisis. Relationships with customers must now be maintained with particular care. Ongoing dialogue helps with this.
Use social media Communicating in an
Social media is essential for the early detection of crises. Many igns of crises appear early on social platforms. If you recognize the danger early, you can gain many hours of time and possibly prevent the worst from happening. Please note: Even if B2B companies are not present on social media, they cannot prevent people from talking about them. They must therefore carefully consider whether they whatsapp number database can do without a presence on social media. Because if you are not online, you are less able to react. This is the only way crisis communication can have a direct impact at the source.
Arguments and wording must be clearly agreed upon in advance. Under no circumstances should untrained employees take over communication with (critical) followers. It is important to communicate an understanding of the negative consequences of the crisis. One’s own responsibility must not be denied on social networks. Otherwise the shitstorm will be fueled. Respectful treatment of skeptics and those affected is the basis for success. Nevertheless, social media employees must not allow themselves to be drawn deeply into discussions. Be quick and keep This increases the risk that agreed principles of crisis communication will be violated.
The 5 Most Harmful Don’ts
Caution: B2B companies should definitely avoid these five behaviors during and after crises:
The company must clearly accept responsibility. This means owning up to mistakes, not denying facts or reinterpreting them too much. It should also not downplay automated data management is the basis for successful consequences or attack critics. After all, those who lie and conceal things remain vulnerable on other levels. It is also easier to deal with mistakes when they are known and do not need to be concealed.
Responsibilities are not clearly defined and communicated
Clearly defined processes help to clearly control the flow of information. When is which stakeholder informed? To what extent is the legal department involved in communication? Responsibilities and authorization are handled by a central contact person. Only authorized persons contact the media. It is clearly defined which details are intended for the public (and which are not).
Blocking of media requests
B2B companies in crisis should talk to journalists. Lack of transparency attracts reporters like moths to a flame. If no official statements are made, the media will turn to other betting email list sources: employees . Be quick and keep customers, competitors. Companies thus squander the opportunity to help shape what information is sent to the press.
Maintaining contact with journalists can be worth its weight in gold. In the event of a crisis, they are the first to be contacted. As soon as the first reports appear, the interest of other editors wanes.