In the search for a greater digital presence , it is common to come across challenges related to Technical SEO, which can delay the success of your actions.
That’s why I’ve gathered together the main mistakes that companies make , so that you can avoid them and keep your website in line with SEO best practices :
Duplicate content
Did you know that Google can penalize your website because of duplicate content ?
Well, when the same content appears vietnam telegram data in more than one URL, the search engine gets confused about which version should be shown in the search results , and this can negatively affect your ranking.
To avoid problems with duplicate content, one of the best practices is to use canonical URLs , which indicate which page you consider to be the main one.
Also, avoid duplicating content internally! If you need to share the same content on more than one page, always try to rewrite it in different words.
Keep in mind that Google and what to do if the results do not meet expectations? other search engines value original , unique content that has value for readers!
Tip: EEAT: the acronym that will guarantee your success in SEO!
Crawling and indexing issues
If a page is not being crawled by “robots”, there is no way it will appear in search results . So avoid problems such as:
- Unhandled 404 errors (keeping broken links on the site that lead to pages not found);
- Misconfigured robots.txt file (inadvertently blocking important pages for search engines);
- Outdated or missing sitemap (not providing search engines with an up-to-date map of your site’s pages).
The best way to identify these south africa numberscrawling and indexing issues is through Google Search Console !
Too many redirects
Too many redirects are just as annoying as taking too many unnecessary detours to get to a final destination. This can confuse visitors and even search engines , and can affect loading speed.
Try to make as few redirects as possible, and whenever you do need to make them, make sure they are very direct.
Still have questions about Technical SEO?
We’ve reached the end of our chat about Technical SEO, and I hope I’ve managed to simplify things a little for you!
With structural optimizations, you guarantee the security and better performance of your website or blog, consequently increasing its visibility in search engines .
This practice is valuable for ranking your pages, without a doubt, but it has everything to do with a positive User Experience. Taking care of this fundamental aspect should be a priority in your SEO strategies , and you can get it right with our help!