Collecting users’ contact information without their consent is considered a breach of privacy and can cause
dissatisfaction and loss of trust in the brand. Such methods usually result in a low-quality subscriber base, as many
contacts may be invalid or unwanted Collecting contacts without for distribution.
Forwarding lists from partners without confirmation of subscribers
Sending out email newsletters without checking and confirming subscriptions can lead to high bounce rates and a
deterioration in brand reputation. Subscribers who are not interested in the company’s offers may unsubscribe, which
will negatively affect the effectiveness of the newsletter.
DOI (DoubleOpt-In)
DOI ( Double Opt-In ) is a method of subscribing to newsletters , in which the user must confirm his desire to
receive messages twice. The first time he subscribes to the newsletter through a form on the site or in the application,
and the second time he receives a confirmation letter and must click the “Subscribe” button again.
Why is this important:Collecting contacts without
- Excludes subscriptions with invalid or fake addresses;
- Improves the quality of the database and the “openability” of letters;
- Protects against spam complaints. Users who have confirmed their subscription really want to receive your
- emails.
Consent to the processing of personal data
To ensure the privacy of users’ personal data, it is necessary to obtain consent to process this information. From January 1, 2025, two unified forms of consent for its placement and processing will be introduced. You can read more here.
If you still have doubts about whether it’s worth bothering with this :
Consent to the processing of personal data is a requirement of the Law on the Protection of Personal Data. Failure to comply with this requirement may result in fines.
Obtaining consent for data processing demonstrates special lead respect for users’ privacy and increases their trust in the company.
Failure to comply with personal data processing requirements may result in serious legal and reputational risks. Fines alone can reach 18 million rubles! Companies that violate data processing rules will face blocking of emails and being placed on spam lists, and risk losing customer trust.
How to work with your subscriber base correctly
To make your email newsletters enjoyable for you and your recipients, you need to work with your subscriber base correctly. Several key aspects:
- Regularly update and clean your database. Inactive subscribers can negatively affect your mailing list performance metrics. Therefore, it is important to how hospitality can get better at seo regularly remove such users from your database. You can also automate reminders about yourself to reactivate subscribers by offering them interesting offers or exclusive content.
- Segmentation. Dividing your subscriber base into segments based on interests, behavior, and past purchases allows you to personalize offers and increase the effectiveness of your mailings. For example, you can offer similar products or promotions to subscribers who were interested in certain products.
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Analysis and optimization.Collecting contacts without
- Tracking metrics such as open rate, CTR, and conversions helps you understand which elements of your email campaigns work best. Testing headlines, email slovakia business directory formats, and content allows you to optimize your email campaigns to your subscribers’ interests and preferences.
Managing your subscriber base requires constant attention and effort, but it can greatly improve the effectiveness of your email campaigns and strengthen your customer relationships.