Advertising partners are also solving another problem that is currently relevant for marketplaces – a small average check. According to T-Business calculations , in 2024 it was only 2,116 rubles. And Takprodam data shows that in affiliate marketing the average check grew actively last year and exceeded 4,368 rubles. The difference of more than two times is due, among other things, to the fact that it is Choose the Most Effective profitable for webmasters to attract as large orders as possible, since this directly affects the size of their remuneration.
Affiliate networks and advertising platforms allow
sellers to save significantly on costs. For example, Takprodam takes on the costs of many legal issues, including moderation and labeling of advertising or concluding contracts with bloggers. The platform gives marketplace sellers access to tens of thousands of webmasters and the most effective traffic channels. To work with them, businesses no longer need a large team of marketers , – notes Alexander Blokhin, head of Takprodam (part of the Admitad ecosystem).
Step Three: Choose the Most Effective Tools
After incorporating affiliate marketing into their strategy, industry email list the most advanced sellers come to the third important step – choosing the best technologies. Takprodam surveyed hundreds of sellers cooperating with it, and more than 60% of them noted barter with bloggers among effective tools. However, for a long time, this tool remained very labor-intensive to use. Within the marketplaces, there was simply no established process for concluding such contracts, sending goods under them, and other details.
Therefore, Takprodam has fullyChoose the Most Effective
automated barter work for its clients. Sellers and bloggers fill out their profiles on the platform, the former indicate the goods available for barter cooperation, and the latter choose the most suitable offers for them. All the bureaucratic and financial red tape remains on the platform’s shoulders.
The second most frequently requested tool from sellers a large number of consumers was coupons and promo codes. This is not surprising, because it was coupon platforms that attracted more than 15% of all orders for marketplaces last year – and their share continues to grow. Platforms and affiliate networks also have something to offer here.
For example, Admitad, whose ecosystem includes
Takprodam, has Smart Promo Codes – a tool that allows sellers Choose the Most Effective to launch large-scale and fully automated promo code campaigns. Sellers can distribute personalized promo codes to thousands of webmasters in a couple of clicks, and then flexibly configure the conditions – for example, give more “tasty” promo codes to the most effective partners. On average, using this tool in addition to the main affiliate program increases the number of sellers’ sales by more than 40%.
The right choice of traffic channels, the use of affiliate marketing and the right selection of tools allow marketplace sellers to increase their sales several times. Takprodam predicts that in the future the fight for the client will only become tougher – and the winners will be those who start taking the right steps now.
The platform team will tell you more about effective slovakia business directory tools and the latest trends in promotion for marketplace sellers at Admitad Lounge . The legendary party will return to Moscow in March – it will bring together the best webmasters, leading Russian advertising agencies and representatives of dozens of brands, including marketplaces. On the occasion of the spring holiday, a 25% discount is valid until March 9 with the promo code ADM28VCRU.