Where anticipating customer behavior is still seen as pushy or scary, it will soon be the norm. Price remains important, but customers expect more and more and also get more and more. Because who wants to go back to that old Nokia?On Saturday 6 June, Rianne Schuurman is in the Jumbo when she suddenly has to leave the building due to a bomb threat. Eight minutes later, her livestream is shared via Periscope and Twitter. I retweeted her message with many others, which meant we shared it with many other Twitter users. What can news channels learn from this citizen journalism?
Rianne is a typical example of
a citizen journalist who uses a new communication channel to interact with the target group. This creates more involved journalism. By involved journalism I mean: the way in which an organization that brings news (national and regional news channels) cares about the public and actually engages in conversation and collaborates with the target group. Journalists who not only focus on publishing, but also actually look at which communication channels they use during their creation to involve the target group. Go for more relevant reach.
I think all news organizations should make content primarily for internet channels and only then for about netdragon websoft holdings limit traditional channels like radio and tv. Even when you make video it should be optimized for the internet channels (this is what NOS does for example).
Audience targets?
Perhaps going for more relevant reach should become part of the targets of journalists/(chief)editors, just as caseno email list sales professionals have sales targets. Of course, always with preservation of relevance and quality of the content.
But yes, I am not a journalist. I am a communications professional who does not want to sit in the content chair direct benefits of implementing a system for industries of the journalist. I do think I have five tips that will involve more audiences in reporting news more quickly. Before I share those tips, I would like to zoom in on the world that is changing so quickly.
Disruption