Brands shouldn’t talk if they’re not willing to walk. Brand activism is more than a logo change during Pride month, it needs to be embedded in the way you conduct business.
If you’re not willing to build your hiring, sourcing, manufacturing and sales practices to support what your brand is saying publicly, you probably shouldn’t be saying it. There are three areas you should focus on as you launch or define your brand activism.
1. Your business
Before you can change the world, you need to change what you can—your business.
If you’re an athleisure brand looking to promote body positivity, you should check your size inclusivity before you post that Tweet. If you want to speak out on jordan phone number data `gender disparities in tech, check your own demographic breakdowns and internal hiring processes before you create an infographic. These changes don’t only support your eventual brand purpose roll-out, they also send a clear message that you’re in it for real.
2. Your people
Your employees experience your brand in a much more intimate way than your consumers do. And the chances are high that they’re also active on social. If they see you expressing beliefs that don’t align with their experience, they’ll probably speak out about it.
Employee engagement is crucial for achieving your business goals and just like consumers, employees don’t want to engage with companies that don’t feel genuine. Checking in with your employees can be an excellent way to gauge whether it’s time to go public with a purpose-driven the help of artificial intelligence campaign. Your employees can be a valuable sounding board to help you decide what issues to focus on. Find a cause that affects your employees directly and ask them what would help. Their input could make all the difference.
3. Your leadership
If senior leadership doesn’t buy in, an initiative probably isn’t going to go very far. Your executive team needs to be more than along for the activism ride—they have to steer the ship.
This might seem like common sense, but two-thirds of marketers (66%) report having to convince senior leadership of the importance of italy numbers taking a stand. Getting leadership approval and their commitment to continued engagement is key to making sure you’re working on a movement and not a moment.
Staking your claim
When it’s time to shine a spotlight on brand activism, it can be hard to know where to start. With a near-constant stream of news stories vying for attention, choosing the ones that fit your brand can feel impossible. There are a few techniques you can use to figure out how to focus your voice.