Cross selling is a popular china numbers upsell honduras phone number library strategy that involves getting the customer to add an additional item to their order. It works best if it’s a complementary item, or something you are sure your target customer would be interested in.
A bag of coffee beans? Add a mug or pack of coffee filters
A pair of leather shoes? Add a container of shoe polish.
It can be anything, the strategy is all in picking the right complementary item and setting the price point so the customer is happy to accept.
State & Liberty uses Product Options to add two upsells to this shirt order. The first one is a monogram for $5 (more on that later). The second, to add an extra pair of collar stays ($10 retail) for $5, is a classic cross-sell.
Image of Men’s dress shirt
Collar stays are a great add-on to a dress shirt, because we know the customer wants to look sharp if they are already spending $90 US on a collared shirt. This offer also makes the customer feel like they are getting a deal, because it reminds them the item would cost twice as much at a store.
Let’s look at another example:
Victory Store sells signs, banners, and yard decorations great for celebrations and important announcements. Here’s an interesting approach to cross selling with Bold Product Options:
Imagine of large red letters on front lawn
The large lawn letters are perfect for surprising user experience and engagement have become increasingly someone on their birthday or congratulating a family member adb directory on a big promotion or personal accomplishment. The standard set starts at $79.95, but if the customers wants to add any extra letters, numbers, or symbols, they can do so for $8.95 each.