Altimeter Research Social Business
Social business buyers survey of global national corporations with over 1000 employees has yielded interesting results. One data set that […]
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The Three Market Drivers
Do you want to know why? We’re conducting research in a pragmatic method to find out why. Then we will
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Our Relationship has Changed
You told me what to buy. I bought it and I bought it again. But now, that’s about to change.
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Social Business Buyers Invest in Scaling
Brands Focused on Managing Social Proliferation For those that like to be where they money be, this data is for
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Converged Media, Integrating your Paid
They integrate advertising units along with content created by brands on their Facebook pages, and allow for consumers to share
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Google better organizes our world
Last year’s over hyped skydiving was replaced by down to earth. By grounded product enhancements. We’re live from the Google
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The Maker Movement Disrupts Brands
Unlike any other year, the crowds were overflowing, suggesting this movement was growing faster than the cottage industry before. To
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Dear Brands I’m Unnerved Too
Last week I wrote a heartfelt letter to you that our relationship has changed. I shared that I don’t want
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Business Radically Expanding
Your social business headcount is likely to decrease 10-20% before it radically expands. Altimeter found through two independent surveys to
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Startups and Social Networks Intertwined
Economy, you can read all my posts on how this impacts corporations. One of my thesis that I sought to
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Economy AirBnb Loved over Traditional
Ever wonder how well companies are performing. Esp if you don’t have access to their financials? One big clue is
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Corporations must join the Economy
Ideas on social technologies, in the near future, they’ll use similar technologies to share products and services, which will cause