Based on what Rianne Schuurman showed on June 6, news organizations can learn a lot. Rianne’s summary of this exciting day she described to me as follows:
“Just a quick email to ask what’s going through my mind, a day like this when I filmed via Periscope for the first time? It’s now 1:00 AM and I’m still getting messages via Twitter, FB, Whatsapp, which I’m still responding to of course, because it’s still fun! Everyone in the house is already as an international financial centerasleep, but I’m still pumping with adrenaline. I’ll just turn on a meditation app in a minute…
I never thought my first ‘broadcast’ via
Periscope would have such a big impact. According to the media, ‘I’m writing history’, ‘I’m an internet phenomenon’ and I have ‘genuine curiosity, love for my followers and the necessary self-mockery’. I don’t know. I just tried something that was available via social media and this is proof that you can get very far with a portion of enthusiasm, spontaneity, guts, being yourself and cooperation/connection. Because without tips and tricks from, for example, the followers, the cooperation of the laiverds of RTV Noord and the police and fire brigade, Of course this wouldn’t have been such a success. I say laiverds, because somewhere in the media I was described as a ‘down-to-earth Groninger’. My children had to laugh really hard about that. I’m not from Groningen and ‘mom, you don’t know a word of Groningen!’ So yes.”
Five tips for news channels
Below are tips for news organizations and emergency services to help them communicate and collaborate more effectively during these types of events.
At major events and for example events, many citizens are present. So there is a lot of talent and knowledge around. caseno email listMake use of that. In the case of Rianne: RTV Noord did everything they could to support her. Very smart of them to join forces with Rianne.
The NOS did a great job by sharing her livestream. Many other journalists on the spot clearly did not realize what was facebook simply knows more and more about ushappening. That Rianne has shaken up the media world is evident from all the attention, including a tweet from Margreet Fernhout who works for the NOS.