Podcasts are now so common that you might even know someone who produces such an audio program – whether as a hobby or work project. With the right content, B2B podcasts unfold have a lot of potential. Our guest author Juliane Becker from acquisa shows what B2B companies need to consider.
- Podcasts are becoming increasingly popular
- Corporate podcasts strengthen brand image and customer loyalty
- There is also a lot of potential for B2B podcasts unfold
- Particularly important: relevant content such as best practices
Podcasts in Today’s Media Landscape
Listeners want podcasts to provide background information, entertainment, education and inspiration. They are very popular vnpay database because consumers can listen to them while doing household chores, commuting to work or working out at the gym. They are also extremely easy to access and usually free of charge.
The number of German podcasts is estimated at 40,000, and currently 34.5 percent of Germans aged 14 and over listen to podcasts or radio programs on demand. B2B podcasts unfold What is particularly exciting is that podcasts are well received by both younger and older listeners. 14- to 29-year-olds with a high level of formal education make up the largest proportion of podcast listeners. But older people can also be easily reached with them: the fastest-growing age group is people 50+.
There are many advantages for podcasters what does this technique do for your seo? and producers that make audio broadcasts a success story:
- Podcasts are relatively easy to produce
- They are thematically extremely diverse
- Podcasts are an extremely intimate and authentic way to communicate with listeners
- Producers can easily adapt content to audience tastes
- Communities quickly emerge around podcasts.
What is a corporate podcast?
So-called corporate podcasts, which are produced by companies, can also be very successful. These are either internal podcasts intended for employees or are intended to address customers or other companies (B2B podcasts). B2B podcasts unfold Finally, there are also mixed forms that aim to appeal to people from both the B2B and B2C europe email sectors – one example of this is the McDonald’s production Zum Hierhören oder Mit nehmen? , which deals with topics relating to the catering industry.
Corporate podcasts have become an important part of content marketing , but often also aim at at least one of the following aspects.