As we already know, the better the quality of lead information, B2B leads the greater the profitability. Therefore, it’s worth taking the time to gather this information correctly.
In this post, we’ll review a definition of the concept of lead data.
We’ll discuss how they’re useful for your business. Finally, we’ll offer a step-by-step tutorial on managing your B2B lead data.
What is B2B lead data?
It is defined as any piece of information related to a lead, in a sales context.
All of this information can be used to target and profile your B2B leads.
From your lead data—called “lead data”—you can create a list of email leads related to different marketing segments.
In turn, you can align with your sales team to list to data build detailed prospecting strategies.
If you work in marketing, you know that data management is the first step to take before launching any campaign.
If you’re a marketer, the more data you have on your leads, the more likely you are to convert them into customers.
Here are a variety of data points that may be helpful for your lead generation efforts:
- Company details: Size, name, industry, location, website
- Employee information: Number of employees, position, seniority
- Sector data: SIC code, NAICS code
- Lead profile: Age, sex, interests, consumption
Every piece of data opens the door to a strategy that the world of social media advertising is? will help you effectively reach your leads and make your business more profitable.
What types of lead data exist?
We already know that there are different types of lead data.
In marketing, they’re also called attributes . Attributes are data that can be assigned to a specific lead and help you target them more precisely.
At LaGrowthMachine, when we talk about B2B leads, we group attributes according to:
- Demographic information: age, sex, position, seniority;
- Socioeconomic data: income, educational level;
- Location: country, city, postal code;
- Interests: What type of content interests your lead, what topics they talk about and share;
- Behavioral information: what device you use, ukraine business directory what your favorite browser/apps/social networks are.
You can choose some of the attributes above that are most important to you when managing your email lead list before launching any sales or marketing campaigns.