advantages and tools Marketing continues to change and evolve to adapt to new technologies. Companies increasingly demand professionals who are better trained in techniques that help them sell in this new digital ecosystem. Thanks to ISDI’s Master in Digital Marketing , students will be able to prepare to access an increasingly demanding market.
What is Martech?
The word Martech is the union between. Marketing and dataset advantages and tools technology and consists of using. Better results in marketing strategies.
The main objective of Martech is to be able to take advantage of what technology offers to obtain more sales.
Martech brings with it a large number of benefits that allow improving the results of marketing techniques:
Allows for better segmentation.
Much more and better quality data is obtained .
The decision-making process is much more efficient.
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Customer relationships improve.
Eliminate routine and repetitive actions.
Martech Tools
There are multiple tools that allow you to a company’s value proposition: what it is and how to create it implement Martech in a company.
Marketing Automation
Some examples of tools that serve for marketing automation are:
Email marketing. Periodic delivery of newsletters, product offers, etc.
Purchase tracking . Knowing how the buyer text services behaves in an e-commerce and reminding them that they have not completed the purchase.
Product recommendation. This allows cross-selling through recommendations created using artificial intelligence based on how other customers have behaved.
Personalized campaigns. Create campaigns aimed at only a portion of customers based on their behavior, previous purchases, age, etc.
Chats. Chatbots are increasingly capable of maintaining a conversation with customers and resolving their queries or requests.
Social media posts.
Content Management
Content management is the way a company organizes its information . Thanks to a good content management service, every company can show what interests its customers. There are various ways to do this, one of them is by creating a website where you can introduce news, a blog, images and data about the products and even an online store.
Analytics and measurement of results
Generating reports that offer the company information on how advantages and tools its marketing strategy is working is essential to be able to react to the results and improve its interaction with the public.