The platform has 950 million users worldwide , making it the medium for every industry and every job level.
In addition, LinkedIn claims that user engagement has increased by 27% . In other words, LinkedIn members are not just dormant members, but are also actively doing something with the content offered.
I think all B2B marketers will recognize this movement from their own practice.
How Predictive Audiences Will Improve LinkedIn Campaign Performance
The combination of large audiences and high engagement creates an ideal environment for predictive audiences. With scalable targeting powered by predictive AI modeling, campaigns increase the likelihood of reaching individuals who are ready to purchase a service or product and take action. list to data LinkedIn knows who is clicking on what content. It can pull from millions of data points to put individuals into a certain category and sees not only your customers (what you see) but also what your competitors’ customers are doing. And that’s exactly who you want to reach.
Predictive audiences dynamically optimize the audience based on campaign objectives, and improve cost per action (CPA). LinkedIn says its tests show that campaigns using predictive audiences and lead generation objectives achieved a 21% reduction in cost per lead (CPL). This targeted optimization leads to
improved engagement,
higher conversion rates, and
a superior return on investment
Well, who wants to go back to lookalike audiences. And let’s be honest, whoever sees these numbers knows that ukraine business directory the competition also has this tool at its disposal. So some haste is required.
Getting started with predictive audiences?
Before you start: Make sure you have a lead generation form, a contact list (with a “Ready” a british study has been published status on your audience page), or a conversion with 300+ members. Missing any of these data sources? Don’t panic, here are the solutions:
Upload a list of contacts
Create a lead form
Set up conversion tracking
You can find more information about this via LinkedIn’s help function.