Organizations will have to carefully consider how they want to deploy groups strategically.
The above shows that it becomes problematic when you move a page (and its underlying objectives) one-on-one to a industry email list group. The objectives of a page (promotion, reach, leads, traffic) could also work in a group, but the approach is completely different. In a group, the organization must first gain trust and status among the participants. Once that is achiev, everyone will be more receptive to more promotional content. With a page, that is different. Fans join because they are deliberately looking for benefits and discounts.
Organizations will therefore have to think carefully about how they want to use groups strategically. This also means that they sometimes discover that a group does not always fit their organization.
Community building in Facebook groups
What is a useful strategy for Facebook groups? The most important thing is to realize in advance that with a Facebook group you are actually facilitating a community. And communities always form around a common denominator that connects people:
Community of practice : the common denominator is that everyone practices the same profession
Community of interest : the common denominator is that everyone has the same hobby
Community of place : the common denominator is that everyone lives or stays in the same location
Community of action : the common
A denominator is being committ to a better world, a better environment, sustainability, etc.
Community of circumstance : the common denominator is that everyone is in the same living circumstances (for example ukraine business directory of young children)
Community of purpose : the common denominator is that everyone is working towards the same goal or end result
The above common denominators all tie in with someone’s identity. My profession largely determines who I am, as does where I live. That is also the reason why people are active in these communities. They derive part of their identity from it and feel the intrinsic motivation for that specific subject. That is also why that you own a flooring and coverings company communities that are set up around a brand rarely run. No one wakes up with the idea of contributing to the Coca Cola community. That is different when it concerns something that is close to your heart.