few would have imagined that a year later! a scandal involving social media! public trust in it! and the influence of audience perception on paid advertising would make more headlines. What’s happening! and how will the future change for digital agencies and public figures alike?
What exactly happened?
According to information leaked in various telegram database media outlets! the Russian-based Internet Research Agency interfered in the elections with the goal of polarizing the public and persuading them to vote for a particular candidate! evidently Trump.
They did this through paid ads on social media! particularly on Facebook! Twitter! and Google. These ads focused on issues of interest such as gun control! immigrant rights! LGBT rights! and issues related to religion and civil rights.
All of them sought to focus attention on the australia database directory Republican candidate’s proposals. The far-right views promoted through. T advertisements were seen by approximately 29 million people between January 2015 and August 2017! and there is even talk of a total cost of $100!000 for the ads.
The credibility of social media has decreased dramatically
This issue has been taken into consideration 4 reasons why you should leverage podcasts in your content marketing strategy by the Senate! and the CEOs of these tech companies have been subpoenaed. Mark Zuckerberg! for example! has stated that these novel techniques for influencing the public are beyond his knowledge and that he understands the seriousness of the issue.
And the public has responded strongly: HubSpot and its research team! led by expert Mimi An! conducted a study of 1!000 adults on this topic! yielding valuable insights.