Now that you know how important voice search is and what potential it holds for your business, here are the steps you need to take to optimize your website for voice search.
1. Speed up your work
The faster your site is, the easier it is for voice assistants to provide answers based on your content. Ideally, you want web pages to load in one second or less to optimize conversions and ensure your site is ready to receive voice search queries.
The more mobile and fast your site is, the more job function email list likely it is to appear in the top text search results. So, by speeding up your site, you win on several fronts.
2. Write in natural language
Avoid being too formal or writing just to get keywords in. You should write in a natural, conversational tone to attract voice search traffic.
When writing your content, also think about how you can quickly answer queries. Before you go into detail about your answer, break it down into simple language, like a 15-second elevator pitch. Then you can go into more detail about it for those who might read the content rather than hear it from their voice assistant.
3. Consider Local SEO
Restaurants, stores, and other businesses looking to drive advanced strategies to improve website indexing traffic to their locations should consider how local SEO can help elevate their site. Your profile is more likely to be featured if you have reliable reviews and a high satisfaction rating to rank high in local search results.
Ideally, you want a star rating of 4.5 or higher. This will show that you can be trusted. But your reviews also shouldn’t be too old. You want a constant flow of new reviews, aiming for at least one per month. So develop a strategy to encourage reviews from recent customers.
Sometimes voice assistants can return results for your business even if you are not the closest result. This is because you are a mix of the best seo on pinterest: 15 tips to increase your visibility results with proximity to the searcher.
As part of your reputation management tactics, you should respond to reviews to show that you are attentive to your customers and their needs.
4. Target long-tail keywords and questions
The more complex the query, the more likely it is to come from a voice assistant, since it uses natural language. Target these phrases to take advantage of voice search traffic.
When researching keywords, look for longer queries or questions. For example, instead of “lawn treatments,” you might choose a long-tail keyword like “what lawn treatments are safe for pets?” This is both a question and a longer query. While the search volume will likely be lower than a general keyword, it will yield better results for most businesses.
5. Add FAQs to your site and content
Voice searches often involve questions, so content in the form of frequently asked questions is useful to display in the results. Voice assistants regularly pull content directly from FAQ pages because they tend to be concise and clear.
Think about what questions users might have about your products and services and try to answer them in clear and concise language.
6. Update content regularly
Search engines want to know that you are providing quality, relevant answers. This means updating your content regularly to ensure it doesn’t become outdated.
Voice Search Traffic Capture
By following these tips, you can get started with voice search traffic today. Not sure where to start? Schedule a free consultation with New Light Digital. Our team has experience helping companies rank for all types of search traffic. Whether you want to be found through text search or voice search, we’re here to make it happen.