Voice search is constantly changing and adapting. That makes it a moving target for marketers looking to optimize their content for voice search. You want to stay on top of the latest technologies and trends, but voice-activated devices are a bit of a moving target. Find out what you need to know about voice search optimization and how consumers are using this tool to find information.
What is voice search?
Before we dive into how to optimize voice search, country email list let’s get a better understanding of what it is.
Today, consumers can ask questions verbally and receive verbal answers from their personal assistants. This could be a smartphone or a home device, such as Amazon products with Alexa.
Instead of typing queries that may use abbreviations, acronyms, or other tricks to make the question easier to type, the user uses natural language, as if asking a question to a friend. These tools use natural language processing and automatic speech recognition to understand the question and return results.
When using a smartphone or device with a screen, voice search results may be accompanied by written text and links for more information.
Why Voice Search Matters
Voice search assistants are becoming part of everyday life for everyday people. And they’re not just using them to get information. They’re adding items to their carts, making purchases, and setting reminders to renew their subscriptions. So no matter what products or services you sell, winning the voice search optimization game could mean seo on pinterest: 15 tips to increase your visibility more sales.
Voice search is important not only because people use it to make purchases. It’s also important because 62% of Americans use these devices . It helps them answer questions, entertain their kids, find new music or podcasts, and more. While not all users perform voice searches often, most do. Research shows that 50% of consumers use voice search every day.
While the most popular queries are related to weather and “near me” searches, users are learning about the wide range of capabilities voice search offers, allowing it to have a greater impact on your business.
What is Voice Search Optimization?
Voice search optimization is a strategy for creating content that will be returned by voice search devices when they respond to commands. The content you create for voice search devices is different from the content you create for visual search optimization because you want it to answer questions the way people ask them verbally.
Since voice search looks for answers in natural local seo citations: a complete guide language, that’s how you want your content to look. It places less emphasis on keyword usage and answering text queries, and instead focuses on how people speak.
A great example of this is how people search for restaurants on search engines and how they turn to their voice assistants for help.
In a text search you can enter: Mexican restaurants near me.
But when you talk to your voice assistant, you can say: What are the best Mexican restaurants in my area where I can order a chimichanga?
This search is more specific andoffers more detail. It doesn’t use the term “near me” because it’s not necessary. This way, you’re asking someone for advice and recommendations, rather than searching for a list of all the restaurants in the area.
And so, you’re more likely to get one voice search result rather than a list of the top 10 Mexican restaurants in your area.
This smaller number of results is another reason why voice search is so important. You have to be the first result, otherwise you won’t show up in the results.