Q&A about SMS and deliverability
What is SMS attention rate?
“Delivery rate” and “attention rate” in SMS have different meanings. “Delivery rate” refers to the percentage of SMS phone number lead that was correctly delivered to the recipient, while “attention rate” refers to the percentage of SMS that was seen by the recipient.
According to a survey conducted in 2010 by the UK research company Mobilesquared, the attention rate of SMS is approximately 99%.
Therefore, recipients do not always open SMS, and even if the delivery rate is 100%, the open rate will not be 8 ways to optimize your content for voice search 100%. Therefore, it is important to take measures to increase the open rate while maintaining a high delivery rate.
What are the benefits of using SMS?
Using SMS in business has many benefits, including increased conversion rates and improved customer satisfaction.
SMS boasts aruba business database a higher delivery rate and sending speed than other communication methods (such as email) due to its “domestic direct connection.” This makes it possible to respond quickly to reservation confirmations, delivery notifications, and emergency contacts (such as disaster information). In addition, since the recipient does not need to install a special app or create an account, you can be sure to reach a wide range of targets.