Whether it concerns expressions via search, YouTube, Pinterest, Spotify, Twitter or LinkIn, it basically does not matter. Above all, make sure that your story becomes a logical whole. If someone has seen your video on YouTube, you can approach that person with a relat message from retargeting on Facebook, for example. In this way, the channels complement each other, instead of using them as separate silos.
‘Think in a process’
Keynote speaker Matt Morrison also presents Facebook as a means and not an end in itself. The goal is what are led lamps? to ultimately sell something, not to be visible on someone’s timeline. Facebook functions primarily as a source of traffic to your website where the final conversion must take place. You want to set up this process, from touchpoint to conversion, as effectively as possible. This starts with addressing the target group correctly and then continues with capturing the traffic in buckets so that you can approach them effectively at a later time. For example, if someone does not immiately buy your product, but does leave an email address, you can approach him/her at a later time via a newsletter and still make the conversion. So think primarily in terms of a process and not in separate campaigns.We discuss the news online and we are only too happy to share videos via social mia. In addition, the number of citizen initiatives within municipalities is increasing rapidly. People are increasingly moving online and at the same time are increasingly involv in the decisions of institutions in their environment. A good opportunity for the government to involve citizens, not only offline, but also online. In this article, I will show south africa numbers which three trends lead to e-participation and the associat possibilities that
these trends offer for the government
1. Bottom-up movement Make sure there is
More and more people want to have more say in what happens in their environment. although it’s not that far offWhy only go to the polls once every four years, while decisions are on the table that you as a citizen know more about, or are more involv in, compar to the municipality? This phenomenon is also known as the ‘wisdom of the crowds’ principle. This principle assumes that independent individuals have more knowlge and can make better decisions than a single expert. Especially when it concerns their own (living) environment.