Video was not only mentioned by Diederik as an important trend. Facebook now claims to be bigger than YouTube in the field of video because Facebook has a higher number of views. A small side note here is that Facebook uses autoplay in the timeline. What users actually see, remains unclear.
The use of video
During his breakout session, Robert Doggers from Yune will further elaborate on the growth of voltage monitoring relay for din mounting video and especially its application. YouTube does require a different approach than Facebook. Where Facebook is much more into push marketing, the timeline largely determines what you see, YouTube is generally more on the pull side; you go looking for videos yourself. So you are dealing with a consumer who is consuming in a different way. Fortunately, Robert also comes up with a list of points of attention to effectively use video for, in this case, Facebook.
Grab attention in one second
Facebook users consume quickly. Make sure you can grab attention quickly or at least tell your message. And don’t save the best for last.
Think without sound. With autoplay in the timeline, videos are played without sound. Test how your video looks without sound. Does your message still come across?
Zoom in . Mobile is bigger than desktop for Facebook. So test your message on a smaller screen before showing it to your target audience.
Applying Facebook in the marketing mix
In addition to the ideal mix for a viral post, there was attention for the application. Once you have thought about how your post or video will look, how do you then put it into practice?
Bart Schutz draws the remarkable comparison between the royal family and Facebook users. A presentation that addresses the psychology of the online target group, and in particular the Facebooker.
Where Willem-Alexander stands for self-awareness (rationality, control), Máxima stands for you are in line with microsoft the subconscious (emotional, no control).Speed. Very importan
Is this Máxima or Willem?
On Facebook you will mainly encounter Máxima, for the simple reason that people generally south africa numbers do not use Facebook with a specific purpose. Willem, on the other hand, is less visible on Facebook, but of course someone who uses the internet and can therefore also come into contact with your brand there. Then make sure that your expression connects with the experience of your target group. As handles, Bart gives three characteristics of both Máxima and Willem.