But just posting photos on Instagram is of course not very well thought out if philips scene switch lamp allowsyou want to tell a strong, clear story. Jassies provides practical tools on how to develop a strategy for the social mium. This starts with the question of what you are best at, to claim a specific niche on Instagram bas on the answer to that question. A clear story, a visible style of your own and a recognizable and clear niche make an Instagram account successful.
What I like is that Jassies honestly says that in the beginning you have to experiment with what works, what fits the identity and what content is best receiv by your followers. If the conclusion is that it doesn’t work, or employees are not enthusiastic enough: don’t start.
Good images work even better with good texts
The chapter that follows is all about content creation. Jassies gives fun, relevant examples and cases of brands or organizations that have claim a hashtag and that their target audience then uses frequently, such as the successful #fitgirlcode has achiev. In addition to posting images, it is important to listen to the target group and especially to connect, to create a platform on which people with the same passion, lifestyle or interest can share content.
Adding hashtags is a must
They serve as a search function and categorize images, so that all 30 million Instagram users search main features of a system for metallurgical and industrial industries for words that interest them. But you only really engage followers if you reinforce the image with a catchy, relevant text.
Analyze Instagram
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The most us hashtag on Instagram is #love. In order to analyze whether you are successful on Instagram, marketing list tools and apps have been develop to map the statistics. For example, you can see which hashtags have yield you the most in the form of likes. What I find strong about this book is that Kirsten Jassies also reveals the quirks of the social mium. Analyzing Instagram statistics is not at all easy and is still in its infancy, as is switching between accounts and using links in posts . But of course Jassies has suitable solutions for that.
Read this book if you want to know how Instagram works, where opportunities lie, how to shape a good content strategy for Instagram and how content creation flows naturally from that. As long as you are enthusiastic!