To get the most out of organic traffic , you need to plan the budget for this Digital Marketing strategy without it weighing on short and medium-term goals.
The results of this type of traffic are incredible , but they don’t happen overnight: it takes time, investment and patience.
This versatility is the opposite of Paid Media , where, when you cut the advertising budget , the entry of new customers (and new sales) stops immediately!
In my experience with clients taiwan telegram data of all sizes here at Orgânica, keeping around 20% of the total budget for Content Marketing is enough to take advantage of everything that organic traffic has to offer.
It is important that this 20% is separated from the 80% directed towards your company’s immediate objectives and that their injection into organic traffic is not felt by your business.
The saying that “grain by grain, the chicken fills its crop” applies in this case: it is better to invest a little constantly than not to invest at all .
Investing too much, but without checking your internet speed after partnering with an Inbound Marketing agency that knows how to use a larger budget to accelerate the performance of organic traffic , can also backfire.
Before talking about this acceleration, I need to list some concepts that you can never ignore if you want to make organic traffic take off .
Tip: From 0 to 12,000 hits: Tris’ organic traffic success
Check them out!
Highlight organic traffic in planning
Before investing time or money in creating rich content that can attract your ideal audience through SEO, it is essential to know which are the best channels to create the type of strategy that will work for your business!
When planning any other south africa numbers goals for your company, I recommend that you and your team set aside some time to discuss:
- Where your ideal customers hang out on the Internet;
- What questions do they seek answers to;
- What questions about your products or services can be answer and used in this strategy?
What really brings quality organic traffic is leaving numbers aside during planning and focusing on one thing: the personality of your potential customers.
Understand your persona very well
The personality of your ideal client is what we call a “persona” in Digital Marketing — an outline:
- How your consumer acts;
- What he needs;
- What problems do you face;
- And details such as where they live, their gender and age, and other characteristics that go beyond the generalized field of the “target audience” in order to reach the individuals within your audience.
Knowing your personas helps your company create a narrative about how your audience will behave when presented with content A or content B.
When done well, this narrative can directly relate to the stages of the purchasing journey that your potential customers will go through before deciding to do business with you!