You probably found this text because you must have heard about how important organic traffic is for Digital Marketing and increasing sales in a lasting way.
If no one has ever told you this, let me be the first to show you the benefits of this type of traffic capable of exponential growth on the Internet!
Starting with the Cost Per Click (CPC) on Google ads, which saw a historic increase of 5% this year, with other search engines and social networks following in the same direction!
To make matters worse, this increase in the cost of Paid Media led to a 20% increase in Customer Acquisition Cost , which we spain telegram data call CAC: how much it costs your company to convert a curious person into a buyer.
The higher the CAC , the more expensive your product or service needs to be for the end consumer — and that kind of pressure doesn’t usually make anyone happy!
My name is Guilherme, I’m the internet speed on a computer CEO here at Orgânica and the ambition of the platforms that serve ads doesn’t surprise me because they aim to profit as much as you and I do.
What puzzles me is that, even though it has become increasingly expensive for companies (like yours) to close new deals, their investments in Digital Marketing have been falling since 2022!
I decided to write this article as a way to help your brand survive (and succeed) in these difficult times, sharing what I’ve learned about organic traffic in my 20+ years as a Marketing professional.
As Paid Media prices will only south africa numbers increase over the next few months, you need to start dominating the top search engine results today !
To get there, we’ll start with the basics.
What is organic traffic?
In the language of Digital Marketing , organic traffic is the flow of people that comes to your business naturally , without you having to invest in Paid Media.
This type of flow is essential for the health of your company in the medium and long term because, unlike other types of traffic , organic traffic is cumulative !
While direct traffic (when someone types your website address into their browser), referral traffic (when another website links to yours) and social traffic (originating on social media) are ephemeral or one-off, organic traffic is lifelong .
Since generating organic traffic is based on creating quality content through Content Marketing , published material receives more and more visits as time goes by.
With more visits, search engines like Google attribute more authority to your website , elevating such content to the top positions in search results.