You will need to monitor the flow of people in and out of your website to know how they behave and what they are looking for.
For this you can use:
- Google Analytics , to track the behavior of visitors on your website;
- Google Search Console , to analyze your company’s positioning in Google search results;
- Semrush , to research keywords and search volumes for them ;
- Google Trends , also to identify keywords and trends in Google searches;
- RD Station , to automate Digital Marketing campaigns and analyze detailed results from them;
- And HubSpot , which also offers several automation options with complete control and data on audience behavior!
More sales for Famiglia Valduga
A great success story for you to study is the Digital Marketing restructuring project of Famiglia Valduga — one of the most new zealand telegram data traditional wine and sparkling wine producers operating in Brazil!
Despite the company’s success with retail sales , the brand’s e-commerce was not bringing good results.
To solve this problem, my multidisciplinary team here at Orgânica and I developed paid traffic strategies to be implemented:
- In Google Ads ;
- And also in Meta Ads.
Using these Digital Marketing tools , we how to check internet speed on public wi-fi networks can recognize and segment different audiences based on their purchasing potential:
- With Google Ads, we were able to focus, guide and recognize people who have already purchased, visited the website or interacted with the company’s profile on social networks ;
- Then we use the artificial intelligence features of Instagram and Meta Ads (formerly Facebook Ads) to find people with a similar profile to the quality group that we funneled through Google Ads!
The result was obvious in the exorbitant increase in sales in the brand’s online store!
To further strengthen this strategy, my team and I created blog content on the main topics of common interest between the company and the public , including:
- The types of grapes most sault data used in wine production;
- How to pair wine flavors with different types of dishes;
- And other curiosities from the super exclusive universe of oenology (the study of wines)!
This has made Famiglia Valduga become its own content channel , rather than just a producer or retailer!
As you know, people try to find out about the type of purchase they intend to make online .
By becoming a source of information (in addition to being a store), Famiglia Valduga had the opportunity to dominate the market!
Through Instagram Ads;
If someone were to search the Internet for answers about types of wine or other questions specific to this universe, they would find the answers (and the products) in one place: on the Famiglia Valduga website!
See more details about this extremely successful case in the banner below:
Companies of all sizes have already understood that offering relevant content is the main way to:
- Generate value;
- Create new opportunities;
- And sell more !
Some brands take this so seriously that they often buy the channels where their target audience already searches for information!
An example of this is Magazine Luiza, which bought CanalTech, In Loco and Hubsales — a smart and fantastic move!