The next step is to choose the best keywords to work on in the content of each group.
You can use several tools in this process, including:
- Semrush , to identify the search volume for keywords;
- Google Trends , which helps you find trends and search patterns;
- RD Station , which has a lead tracking function(monitoring potential consumers), something extremely important in audience segmentation.
The goal here is to create a solid foundation of content from low-competition keywords with lots of internal links, which will help accelerate growth and can serve as a support when you start working on netherlands telegram data more competitive keywords.
A good tactic is to create about 70% of the content around low competition keywords — the long tails!
There’s no mystery!
Tip: Top 10 Keyword Tools + 1 Free Gift
Tips to increase organic traffic
You can (and should) take advantage of four main elements to increase your organic traffic through Digital Marketing:
- The application of SEO , which is another acronym in English for “Search Engine Optimization” , aims to improve the position of your page in search results through keywords and other content with the help of a special improvement techniques;
- Building backlinks , which are links from one piece of content to another — inside or outside your website (and even better when other companies and people direct links from their websites to yours);
- Content Marketing techniques , which is the methodology that applies Marketing directly to the body of the content to make it irresistible and easy to find on the Internet;
- And the best practices of social networks , in which you need to choose the best platforms to create content and invest your business resources to reap the best results!
The balance between paid and organic traffic
If organic traffic really is this gold mine that I’m presenting to you, then what is paid traffic for ?
I imagine that this question has sault data popped into your head at some point in this text — and the answer is simple!
Both organic and paid traffic have their own role in a balanced (and successful) Digital Marketing strategy :
- Organic traffic brings a huge and continuous volume of people to your page, but it takes months or years to gain traction, and requires constant work to create and publish relevant content;
- When you use Paid Media to generate paid traffic, you exchange money for immediate advertising, shown exclusively to the audience that is most important to you , accelerating your number of clicks and boosting the popularity of your brand.
These types of traffic are not antagonistic and both need to be included in your Internet Marketing planning !
While you produce and accumulate valuable content on your website or blog, you can inject specific values to promote them to people with profiles similar to those who follow your company on social media, but who do not yet know your brand!