Managing online advertising campaigns requires following a number of steps that range from defining objectives to optimizing campaigns.
Let’s detail each of these steps.
Define your goals
Before starting any process related korea telegram data to Paid Media, it is important to establish goals and objectives .
They can vary between:
- Increased website traffic;
- Lead and opportunity generation ;
- Sales expansion;
- Or even brand recognition — which, in the market, is also known as brand awareness.
These goals will serve as a guide for creating better positioned campaigns and will help you measure your success!
Define your target audience
Identifying who your ideal customers are is another essential step!
Segmenting your audience here’s why you might based on demographic criteria, interests, and online behaviors will allow you to run more targeted campaigns.
The more precise your targeting is, the more likely you are to reach the right people at the right time!
Tip: What is a persona in Digital Marketing? Understand!
Choose Paid Media Channels
Once you’ve defined your goals and target audience, it’s time to choose the most relevant platforms for your strategy.
As I mentioned, the most whatsapp database brazil common options include Google Ads, Meta Ads, LinkedIn Ads, and other ad networks , depending on the nature of your audience and campaign goals.
After all, there’s no point in creating well-made ads where your potential customers aren’t!
I suggest that, instead of spreading your budget across many tools, you focus on a few that have the greatest potential for results and, as you achieve your goals, think about expanding your channels.
Set up the budget
When working with different platforms, it is also important to set a daily or monthly budget to allocate to each of them.
Make sure the budget is as realistic as possible in relation to your goals and current context, taking into account indicators such as CAC , ROI , LTV , etc.