Have you decided to invest in Marketing strategies for your company, but don’t know whether to opt for an internal sector (in-house agency) or hire an external agency ?
Here are the main differences to help you choose. Follow along!
What is an in-house agency?
An in-house agency is a company’s internal marketing department. They know your business inside out, are part of your team and denmark telegram data are close to other departments. It’s like having a private chef in your kitchen!
It is dedicated to planning, executing and measuring Marketing efforts and can be made up of different professionals , depending on the company’s needs and expectations.
Common professionals in an in-house agency include:
- Marketing planner and strategist;
- Responsible for social networks ;
- Traffic manager ;
- Graphic designer;
- Content writer;
- SEO Specialist ;
- Data analyst.
From a digital perspective, the the internet speed is a simple and effective in-house agency works to build and strengthen the brand and its online presence . To this end, various strategies are used, such as website creation, content production and campaign development.
However, there are also limitations to this model. One of them is finding the right professionals to perform each role . It is up to the company to evaluate the available talent to choose the best fit for the business needs.
As you will see later, there are also limitations regarding costs, flexibility and even bureaucracy or learning capacity, which are worth keeping an eye on!
But first, let’s understand external agencies better:
Understanding External Partner Agencies
In the case of an external Marketing agency , the idea is to outsource activities. It is a company specialized in providing Marketing services without being part of your internal structure.
Following the previous business sale lead analogy, think of it as having a catering service: you choose the menu and adjust the options according to your needs!
This has everything to do with the way these agencies operate , as it is possible to have more flexibility in the contract : you hire the services and can add other activities or change the scope easily.
Tip: Digital Marketing Agency near me: do I really need it?
In-house agencies vs. external marketing agency
After learning about the concepts of in-house and external marketing agencies , you already know some important aspects about them. However, it is interesting to compare the two modalities in more detail , as this helps you make a more informed decision.
Next, discover the main features and distinctions between these models!