ChatGPT has gain! a lot of attention recently and the SEO community isn’t immune. Search marketers are putting the tool through its paces to find out how helpful – or harmful – it may be as an SEO tool.
Our team has test! ChatGPT over the past few months, too. We’ve us! it to see how it fairs generating content, coming up with content ideas, writing ad headlines and a variety of other search marketing tasks. By now, we have a good understanding of what the current version of ChatGPT is capable of. This article explains the good and bad of the AI system as a search marketing tool.
What is ChatGPT?
ChatGPT is an AI conversational platform dataset design! to generate human-like responses to user prompts. Prompts can include questions like “who was the UK’s first Prime Minister” or requests for the system to write a poem, translate a sentence or a variety of tasks.
As an example, let’s see what it comes up with when we ask the question: “what is ChatGPT?”
A large language model develop! by OpenAI.
I am design! to understand natural most rmad platforms build functional language and generate responses to questions and prompts in a way that resembles human conversation. I was train! on a large corpus of text data, which allows me to draw upon a wide range of knowl!ge and information to answer questions and provide helpful responses. My purpose is to assist users with their inquiries and provide information and insights on a variety of topics.”
In OpenAI’s own words
ChatGPT was publicly releas! “to get europe email users’ fe!back and learn about its strengths and weaknesses.”
So ChatGPT was never launch! as an SEO tool or intend! to be a reliable source of information – and it’s important to remember this. Functionally, it’s a capable tool for a wide variety of tasks but we have to understand its limitations.
Let’s start by discussing what ChatGPT is good at.