You can also turn a how-to into a story: Instagram Stories are great for demonstrating your product to your followers. You can show them how to use it correctly. @glossier does this almost every day with their beauty products. At the end of their story, they added a CTA so you can buy the product right away in their webshop.
Instagram Stories how-toInstagram Stories how-to
The sporty @sarasigmunds has also understood Stories and shares her knowledge in the form of simple how-tos. buy bulk sms service For example, she shows her followers step by step how to make her smoothie exactly. She ends her story with the full recipe:
Instagram Stories how-toInstagram Stories how-to
Story take-over
Of course, you can also have someone else tell your story, in which case you hand over the direction to an influencer or a colleague. Business girl has sent her colleague (who she calls ‘project girl’ in the example below) on her way to test a location for a new article. Through a story take-over, the ‘project girl’ takes the followers of the Business girl along on her adventure. She immediately gives a look behind the scenes.
Dior went big and had famous Dutch fashion blogger Negin Mirsalehi do an Instagram Story takeover during their fashion show. Negin took over Dior’s stories to let followers experience the fashion show from her perspective.
Insta Story take-overInsta Story take-over
Everyone loves a good story, so make sure you have a strong storyline and try to put the information in such a way that you really have something interesting to say. These can be tips that help your followers or fun informative facts. The best way to find out what your followers find interesting is by experimenting and analyzing a lot. This way you will find out what really adds value to your Instagram strategy.
It has been possible to use a poll for your Instagram Stories for a while now. Perhaps you have already tested this function? But how do you use a poll successfully? The trick is not to use the poll as a separate component, but to make it a part of your story. For example in the form of a quiz.
A great example of this is Airbnb ’s stories . Airbnb uses stories to inspire and introduce their followers to beautiful destinations around the world. They not only show ukraine business directory beautiful photos, but also add a touch of interaction with a quiz. They give hints to help you guess where the photo was taken. After you vote, you are shown the answer and guided to the next slide of their story with a link. That link takes you back to Airbnb’s website, where you can view and book accommodations in that destination. A great way what are the benefits of digital marketing for local businesses generate more bookings.