Make your own gifs
I also saw homemade gifs. There is a good chance that your own gifs can contribute to your Instagram strategy, if it fits in with the image of your company of course. This could work well for creative freelancers and advertising agencies, for example. For example, freelance illustrator @martinamartian makes her own gifs and stickers and encourages her followers to use them.
With the right knowledge, creating GIFs doesn’t have to be complicated. You can create your own GIFs in Photoshop or another app and upload them to your Giphy account . Note that in order to use your own GIFs and stickers in Instagram Stories, you’ll need to have a verified Giphy account (for artists) or telegram data a partnership (for businesses). Fill out an application on Giphy’s website and
A you’ll hear back soon enough if you qualify
Have you acquired a verified Giphy account and uploaded your own gifs? Then you can indicate in your Instagram Stories how your followers can use the gifs in their own story. If you swipe up to decorate your story with available attributes, there is also an option to add gifs. In the ‘gif search bar’, type the username of a company or a person with an ‘@’ in front. So for example @martinamartian. Now all her gifs will appear on the screen, which you can then use for your own story. This way you can also use your own personalized gifs or use them creatively for branding. Are you going to get started with this?
Using your own gifs in StoriesUsing your own gifs in Stories
3. Tell a story from beginning to end
Stories are for storytelling, so tell your story. Make sure your story has a clear message and a beginning and an end. End with a clear call-to-action (CTA). For example, if you have more than 10,000 followers on Instagram, you can place a link at the end of your story to direct viewers to your website. Smaller accounts do not have that option. ukraine business directory But that can be easily solved by mentioning yourself in your own story, including a link in your bio and referring to it. Is your goal to generate more traffic with stories? Then this is a great way.
A good example of a story can be found regularly on the Instagram account of @missguided . A story can be about the this is many searches are made via mobile devices launch of your product or service, for example.