Instagram Stories is much more than just sharing photos or videos. Because the content is only visible for 24 hours, you can experiment with it a lot. It doesn’t necessarily have to look styled. The threshold for creating stories yourself is also lowered. In addition, Instagram Stories are visible to everyone and are clicked on more quickly because – due to the transient nature of stories – people are afraid of missing something. By using hashtags, mentions and links, you can use stories for branding or to generate more traffic to your website. If you use them correctly, stories can be a valuable addition to your Instagram strategy.
As an online marketer, my advice is: stand out with stories and challenge yourself to get creative with them. special lead With over 300 million users worldwide, popular stories are a fantastic way to quickly and easily achieve your goals.
Previously, an article was published on how to use stories to take your Instagram strategy for 2018 to the next level. In addition to this, I want to inspire you with this article and list 4 creative applications of stories for you.
Seen it yet? Instagram Stories:
1. Take the gif challenge
A challenge is not new in principle, but it is creatively thought up for Instagram Stories. I happened to see it pass by someone I follow. At the bottom of the story, the Instagram account of the creator is mentioned, so I could find out who created the challenge. I immediately went to the Instagram account of the creator and what I saw appealed to me. Hoppa! New follower.
Of course I wanted to do the challenge myself, so I made a print screen of the challenge in her story, on the instructions of the creator, to fill it in and share it with my followers. Below you can see the filling in of my gif challenge:
Instagram Stories Gif ChallengeInstagram Stories Gif Challenge
A gif challenge is ideal for branding and to generate more followers. Precisely because this method is segment your audience and personalize your communication not often used, it stands out. Does a gif challenge fit in with the strategy and image of your company? Then I would not wait too long to apply this. I also saw the challenge at @zakenmeisje and that shows that it is a successful and fun way to interact with your followers.
You can customize such a challenge completely to your own taste. Zakenmeisje has set it up a little differently, so that it fits her target ukraine business directory group better. Zakenmeisje has shared the best ideas of her followers with a mention in her own story. This way her followers get exposure and they will be more likely to take the trouble to participate in the challenge. Smart!