Almost every political campaign is a battle between parties that campaign on hope and parties that campaign on fear and anger. If you are considering online campaigning and you don’t know what to do but want to succeed quickly? Then go for the fear and anger. Oh, that works well online! Criticize refugees, politics, the elite, call everyone rotten fish and present an image of a country that is being broken down. Then you don’t need fancy videos at all. That like counter will start running automatically. It is not for nothing that in the Netherlands the politicians and parties that use fear as a catalyst have the largest number of fans and followers. Forum voor Democratie and PVV are king in this.
Pay attention to whether there are parties that go for hope. They choose the difficult path. But that too can phone number library be successful. Look at the VVD campaign on optimism versus pessimism, that of Jesse Klaver, or of course the mother of all hope campaigns: Barack Obama in 2008.
Who makes the best jokes?
Every party wants to come out as the funniest. Last time, that was mainly GroenLinks and VVD (admittedly: I played a role in that myself). Besides fear and anger, humor is the most successful trigger online. The previous election produced a few gems. Like this one from GroenLinks . This one from the VVD . This one from Klaas Dijkhoff . This one from Lodewijk Asscher . And an instant classic in campaign land: the hijacking of a CDA commercial by the VVD .
How do local parties present themselves?
Finally, the national parties will hijack these elections as usual, but of course it is about the local parties and the local promote your company’s digital presence to your physical customers themes. Do not expect the most revolutionary content from the local political parties. Their budgets are small. But do pay attention to how they present themselves. Do they do that by only sending you their positions? Or do they also try to enter into a conversation and use online channels for that? For example via WhatsApp, Facebook Live or webcare.Local politics is
When you make your choice, it is important to know whether the party or local politician of your choice is approachable and also interested in what you have to ask or say. So send a message on social media and see if and how they respond. Who knows, you might get a response. If so, then you have found a good representative who is worth your vote!